"If i pay to watch football on satelite/cable TV i believe i should not be subjected to adverts"
Now tell me, pray, why the Government should have this sort of power over commercial TV? I don't have a problem with a legal watershed (well, I don't think I do ... actually, in principle I'm not even sure about that, but never mind), and certainly I don't have a problem with the government restricting toe content of adverts.
But services you pay for are a contract between you and the supplier; assuming the supplier haven't hidden the fact that there are going to be adverts, I see no reason why the government should interfere. If you don't want the ads, don't subscribe to the service. Negotiate a (doubtless more expensive) service without them. Or something.
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