"Product placement in films and television programming is being increasingly used by marketers to counteract the fragmentation of the media and the sophistication of audiences. HELP US!!!"
Does anyone know what the petitioner is asking for?
I don't think anyone's dis-allowing understanding of the effectiveness of product placement. After all, the marketers seem perfectly aware of it, seem to understand it, don't they?
I suppose he's probably asking for some kind of restriction to be placed on product placement as a form of advertising - but I don't really see how such a thing could be implemented, or justified. (OK, one should be sure that the BBC doesn't end up using it. But that's about all.)
What do you want, man?!?
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